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Video Length: 12min
Main Take-aways of the Vlog
Pricing is a marketing mechanism, not just adding numbers.
Your pricing strategy needs to meet your costs, but also add the willingness to pay of your segment customer
The first step is to make your cost strategy
The second is know the your segment customer and make surveys to know what they are willing to pay
Why your segment? Because they connect with you, your product and also will therefore pay more for your arrangement
That's why web needs to reflect the needs of the segment and use that base price you've found as your starting price for your bouquets
The strategy to be able to get more sales is to capture that segment that will make up 80% of your sales through emails, direct traffic and your community on social media
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