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Video Length: 11min

Main Take-aways of the Vlog

As we can see on the following graph which you can find on this link

conversion rate

 

Search, Direct and Email is a lot better than Social because the users using those channels choose to look for that product, not in social media.

In search users actively seek to purchase flowers. In direct, they actively go to your website to buy, and in email, they've clicked because they want to buy it.

In Social Media the post or ad is displayed without them really searching.

But apart from these search points, your website needs to have the essential elements to sell, too. You can have good traffic, but if you have a poor website, you won't sell.

So what are the best tools in each traffic point?

What is the best florist websites that convert?

How do I create a marketing concept that sells, too?

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